Fairfax University of America’s philosophy is to foster an empowering learning community that elevates personal and professional growth to inspire students to be transformative leaders in today’s multi-dimensional, global society. This campaign partners with that vision to inspire others to acquire the skills needed to help their communities and enrich their own lives.

TARGET AUDIENCE
• Domestic students
• Washington DC area
• Variety of ethnic backgrounds/diverse
• Undergraduate: 18 – 30 year olds
• Graduate: 30 – 45-year-old professionals looking to upskill with a master’s degree

GOAL
• Increase Fall enrollments for FXUA undergraduate and graduate programs with Fall classes starting August 22
• Build awareness around FXUA as a local university that gives their students the confidence and the know-how to have a successful student experience and subsequently a fulfilling and successful career.

DESIGN CHOICES
Use of diverse images to highlight a vibrant learning community. Strong implementation of brand colors to differentiate FXUA from competitors and build awareness within the community. Impactful headlines designed to promote emotional responses from prospective students and encourage action.